Florence Broadhurst Names The English Room First U.S. Brand Ambassador
I am over the moon to finally announce some exciting news!
I am the Brand Ambassador for the U.S. Florence Broadhurst brand and their wide range of products.
Her exuberant life and iconic designs, that radiate color, pattern and maximalism at its finest, align with my design sensibility to a tee.
Be sure to follow Florence Broadhurst on Instagram and if you want to become more well acquainted with the colorful character read THIS book. This story is truth that reads like fiction!
Read the official press release below and expect lots more Florence Broadhurst love in the future.
Florence Broadhurst Names The English Room First U.S. Brand Ambassador
Iconic brand set to announce new wallcoverings producer on licensing roster at April Market
SYDNEY – The iconic Florence Broadhurst brand names Holly Hollingsworth Phillips, a Charlotte, NC-based interior designer, blogger and owner of The English Room, as its first U.S. Brand Ambassador, focused on the “Florence Broadhurst: Fearless Design” campaign in 2018.
Phillips will be on hand for a “Fearless Design” kick-off event during the spring High Point Market, on Sat., Apr. 14, 9 to 11 am, located in Interhall space IH-004. The event is hosted by brand licensee Selamat Designs, also debuting new products in its Florence Broadhurst home furnishings collection.
“We’re thrilled Holly Phillips of The English Room is on board to share the bold brand message of Florence Broadhurst,” says Shannon Davis, co-founder, Selamat Designs. “Holly embodies the campaign’s theme in her interior design work, in the content she creates for her online audience, and in her personal passions for travel and exploration.”
The Florence Broadhurst: Fearless Design campaign brings awareness to Broadhurst’s legacy as an avant-garde wallpaper designer, daring globetrotter and style icon. She shattered the glass ceiling of her time, while shaping Australia’s design identity in the 1960s and ‘70s. The campaign graphic features Florence Broadhurst’s signature in fiery red, a reference to her famously eccentric hair color.
“Florence Broadhurst was a fearless adventurer throughout her lifetime, including her entry into what was a male-dominated home decor industry” says Holly Phillips. “It’s an honor to be associated with the Florence Broadhurst brand and to share her story with the U.S. market.”
Phillips is recognized for sharing her own aesthetic, which parallels Broadhurst’s unbridled love of color and pattern, with The English Room’s over 200,000 blog and social media followers.
“Big color statements, pattern mixing and a return to maximalism are all over the interior design scene and fashion runways today,” adds Phillips. “It’s the perfect time to revisit this intrepid designer’s point of view.”
The campaign will continue through the October High Point Market, leveraging The English Room’s online influence throughout this period. In her role as a brand ambassador, Phillips will highlight new Florence Broadhurst home decor offerings and promote an exclusive monthly giveaway of branded products.
Signature Design Archive (SDA) is owner of the expansive archive of prints created by Australian native Florence Broadhurst. The Sydney-based company is poised to grow the brand’s reach in the U.S. furnishings and decor categories this year, according to CEO Mark Smale.
“Establishing The English Room as our first brand ambassador is a critical step for growing brand awareness in the U.S. marketplace,” says Smale. “As interior designers and retail customers in the States gain exposure to who Florence Broadhurst was, and how her work remains relevant today, we’re confident the brand will attain the heights of its current popularity in Australia, the U.K. and Europe.”
SDA’s newest Florence Broadhurst licensee, in the wallcoverings category, will be announced to attendees during the April High Point Market event. Licensees past and present include Kate Spade, Akira Isogawa, Selamat Designs, Husain International and Legend Linens.
About Florence Broadhurst
Born at the turn of the 20th Century in the outback of Queensland, Australia, Florence Broadhurst became a personality and talent far too great for a small town. Broadhurst’s life took on a number of incarnations; traveling Asia as a performing artist and reinventing herself as a French couturier in London before returning to Australia as an English-born socialite living in Sydney. Under her new identity and during the high demand for wallpaper, Broadhurst would create Australia’s premiere hand-printed wallpaper design studio, boasting over 500 customizable prints. At the height of her career, Broadhurst’s life ended in tragedy, falling victim to a brutal and unsolved murder. Broadhurst’s designs have inspired lines worldwide, from the runway to home décor.
About The English Room
Holly Hollingsworth Phillips is a residential interior designer and influencer, and owner of The English Room based out of Charlotte, North Carolina. Phillips has completed homes all over the east coast, from modern to traditional while keeping it true to her style. Her love of color, pattern and layering of old and new can be seen in all her work. Raised by interior designer Nancy Hollingsworth in a home designed by Mario Buatta, Holly was exposed to the design world from an early age. Holly has a strong educational love for antiques and the history of the decorative arts. Phillip’s early design experience includes working with Alexandra Stoddard and Sotheby’s – both in New York City, completion of a Mint Museum Senior Study, Sotheby’s 17th and 18th century decorative arts program and The Winterthur Institute. She also worked for Travis & Company in Atlanta where she ran the Antiques area in the showroom. Her educational background includes a degree in Art History from Rollins College and a degree in Interior Design from the American College. She has been featured in Southern Accents, Southern Living, Charlotte Magazine, QC Exclusive, Charlotte Design & Decor, Southpark Magazine and Better Homes and Gardens as well as online features in House Beautiful, Domino & Elle Decor. The English Room blog is a design and lifestyle blog featuring Phillips’ design projects, fashion, art and interior inspirations with a touch of cultural commentary.
About SDA
SDA is Sydney, Australia based full service global marketing consultancy that helps established brands and designers increase their equity, market, territory and category penetration through licensing. Signature Design Archives owns the Florence Broadhurst design archives and brand, bringing the collection to markets worldwide.
About Selamat Designs
Selamat Designs specializes in indoor and outdoor accent furniture and accessories, supplying the finest retailers, designers and hospitality properties around the world. Originally founded in 1988 to make use of wood offcuts leftover after large scale furniture production in Indonesia, Selamat launched into national prominence with the popularity of their stylish office and home accessories developed with eco-sensitive principles. Based on customer demand, Selamat Designs expanded into the production of occasional furniture and was later acquired by entrepreneurial couple, Thatcher and Shannon Davis, who identified the company’s growth potential. Selamat continues to employ the highest skilled craftsmen, using sustainable mahogany and teak timbers, married with exotic materials such as rattan, leather, metal, bamboo and stone. Headquartered in San Francisco, with product stocked in both San Francisco and Cincinnati warehouses, Selamat Designs offers immediate delivery to retailers and designers across the country.
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